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Ad Campaign

Design ad campaign design for different format.

Client: ad council

Concept:  Stair 

Child Car Safety Campaign is a campaign to protect children under 13 years old from car accidents by providing information about car seat types and the usage age of each type of car seat. The concept focuses on the car seat level from the rear-facing car seat to the seat belt. The design itself provides information about the level of 4 car seat types, so parents who see those ads can figure out what level of car seat is the right car seat type for their children and can have more information through the campaign web page.